Our Story
Meet Jason and Tara
Jason and Tara’s story began in 1997 with a chance encounter at an ice cream truck. Jason, the ice cream man with a “Shine On” tattoo inspired by his love for Pink Floyd, and Tara, a park worker with a lifelong passion for nature, connected instantly. From that moment, their journey has been one of love, vision, and building a life rooted in family, creativity, and the earth.
In 2005, we bought our first home—a patch of compacted soil and endless potential. Jason had a way of seeing things others couldn’t: the possibility for something extraordinary. With his design vision and my passion for horticulture, we turned that blank canvas into a thriving sanctuary. It became a place where our kids grew up barefoot, paddleboarding in the summer, climbing trees, skating on the driveway, and exploring a world we built one plant and one dream at a time.
Those early years weren’t just about building a home; they were about learning what it means to create something meaningful together. Jason’s talent for design and my love for the earth became a partnership that grew into something bigger than we ever imagined. By 2017, we founded Environmental Artistry, a company dedicated to creating breathtaking outdoor spaces that celebrate the beauty of nature.
But we wanted to do more than transform landscapes. We wanted to inspire people to step outside, to embrace life’s adventures, and to grow—in every way possible. That’s when In Love With Trees was born.
The Power of Connection
Through every stage of our journey, one thing has remained constant: the belief that small actions can create a ripple effect of joy and connection. That belief is what led me, along with my friend Paul, to start Long Island Rocks in 2017. It was a simple idea—paint a rock, hide it, and brighten someone else’s day.
What started as a grassroots project has grown into a community of thousands, all sharing creativity and kindness one rock at a time. Though Paul’s passing in 2022 left a hole in our hearts, his legacy lives on through the group and the joy it continues to spread. The spirit of Long Island Rocks—connection, creativity, and community—is the same spirit that drives In Love With Trees.
Rooted in Hard Work and Big Dreams
In Love With Trees is more than a brand—it’s a way of life. It’s about reconnecting with nature, embracing hard work, and finding joy in the journey. Whether it’s through hiking, surfing, climbing trees, or simply sitting under them, we believe in living fully and appreciating the beauty of the outdoors.
We’ve worked hard to build a life, a family, and now a movement that stands for something bigger than ourselves. Through our designs, handmade goods, and future dreams of community gardens and creative collaborations, In Love With Trees is about inspiring others to grow boldly, connect deeply, and live with purpose.
This isn’t just our story—it’s an invitation to be part of something meaningful. Together, we can build strong roots, spark creativity, and celebrate the beauty of the world we share.
We’ll be outside. Are you in?
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